Physical

Upcycled marketing items

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Objectives

• Reduce waste impact on the environment by adopting upcycled/recycled “gadgets” for project dissemination purposes

Green Value indicator

CO2 Savings/ EMC: Environmentally Weighted Material Consumption Reusing and upcycling materials will support the reduction of CO2 emissions. Upcycling gives a second life to items which would be otherwise dismissed.

Explanation

Adopting upcycled marketing materials to boost offline project dissemination, personalizing them and branding those gadgets with project logo and funding body visual identity.

It is common practice for organisations/companies to give away some sort of promotional gadgets to guests/trainees/volunteers for advertising purposes (of company, funding programme, project results), while investing money on brand new items purchased on a marketplace selling items coming from the other side of the word.

Their production and transport from the producer to the purchasing organisation has a high impact on the environment; it would be therefore better if organisations/companies adopted more sustainable promotional items for dissemination purposes.

Upcycling dismissed items (e.g. corks, old tech, etc..) requires time and patience. There are plenty of tips and tricks available online to put together gadgets and support the upcycling process.

PROS/CONS of the action

Pros:

• enables to embed circular economy practices in promotional items
• saves costs of new items, by encouraging the upcycling of old ones.
• could represent a clear evidence of the organisation’s commitment to sustainability

Cons

• requires time allocation & HR allocation in order to be delivered
• gadget won’t be mass-produced
• requires space to store both disposed items & finalised gadgets

Certified

Not Certified

Link to useful sources

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